1970s Floral Print Purple & Blue Maxi Dress - S

Buying pre-owned items improves the sustainability of a garment. Research shows extending the average life of clothes (2.2 years) by just three months of using an item actively would lead to a 5-10% reduction in each of the carbon, water and waste footprints

The buying team from Beyond Retro has a focus on responding to trends with vintage items. They scout fashion runways, global street style, edgy editorial and (most importantly) their own team and customers to determine what’s next in fashion, which informs what they pick from yesterday’s closets. Fanatical about vintage yet extremely precise with what they carry, product is sourced up to six months in advance, aided by a sophisticated information management system that gives constant internal trend updates. This helps to respond to shifts in the fashion zeitgeist on a weekly and monthly basis for a vintage alternative

Since this item is preowned, the entire garment is made from waste that would otherwise be discarded, giving it a new life. Buying preowned helps to keep garments in the loop for longer creating a more circular fashion system