Name: WRÅD
Rating: 5

Design and consultancy, innovation, and education are the three pillars on which WRÅD was created. The brand creates products that are the manifestation of intangible values. WRÅD's goal is to offer products with a purpose that initiates a discussion on environmental and social values

WRÅD loves the people that make their clothes, and are sure that you will too. You can meet them on their website under #whomademyclothes. They are certified GOTS meaning that they are made in safe and ethical working conditions from the farm to the manufacturing facility

WRÅD uses sustainable textiles to reduce their carbon footprint by seeking balance the following dimensions in their textiles: safety, recyclability and durability.  The use upcycled deadstock fabrics and stray away from toxic dyes, using repurposed graphite to dye all their clothes

WRÅD does their best to design products that last, both in therms of design and affection

WRÅD is a small company co-founded by Matteo, Victor and Silvia who quit their corporate jobs in fashion in 2015 and launched WRÅD, seeking for ways to turn a global crisis into an opportunity for systemic progress

WRÅD is 100% Made in Europe. Their Made in Europe came as a result of a philosophy of product making that started with a 100% made in Italy and naturally evolved into Made in Europe through partners.

I follow Matteo on insta since ages and he’s 💯🙌🏼

Sabrina

Matteo’s passion is super impressive! Buying a Wrad item is “sponsoring” a super great founder.

Iris

Can the most iconic item of FIAT become a driver for circular economy and innovation?

Organic cotton is cotton grown in pesticide-free environments, with sustainability in mind. 

Organic cotton farmers can keep soil healthy for longer, as the fertility of the soil is not compromised. This also means they only grow GMO-free seeds. Additionally, organic cotton farmers do not have to expose themselves to harmful chemicals, prioritizing workers' health, the health of the people in their communities, and the natural ecosystems they operate in. 

Organic cotton is a bio-based material, making it biodegradable, fully composting after it has retired from use.

Organic cotton is a sustainable solution as it is grown without the use of pesticides, from seeds which have not been genetically modified, unlike regular cotton. It is also more sustainable for cotton farmers, protects their land and is more respectful for people. 

You can return your purchase within 7 days of the purchase date. Refunds will be issued at least 7 days after the receipt of the item.

Hoodie M1

The unique tone of grey of this jacket is obtained thanks to the recycling of 40gr of graphite powder otherwise destined to landfill. An innovation inspired by tradition. Endorsed by Perpetua.

Recycled cotton is re-purposed, post-industrial or post-consumer cotton that would otherwise become waste. For example, imagine a factory that cuts patterns for clothing out of big sheets of fabric and has all the in-between pieces to discard. The scraps of such cut and sew facilities are post-industrial cotton “waste” that have the capacity to be recycled. Post consumer waste is material discarded after someone uses it. 

Recycled cotton’s production process saves resources and energy to create, because their raw material already exists! It gives discarded cotton a purpose, keeping material in the loop for longer, contributing to circular fashion.

Recycled cotton comes from the soft and fluffy part of the cotton plant. It is a lightweight material that is durable, making it a wardrobe staple, and can last in your closet for years to come.

Recycled cotton can be recycled again and again, creating a new recycled cotton clothing. It is also a bio-based material, making it biodegradable, so it can fully decompose when it has grown too old to be recycled again.

Recycled cotton is re-purposed, post-industrial or post-consumer cotton that would otherwise become waste. For example, imagine a factory that cuts patterns for clothing out of big sheets of fabric and has all the in-between pieces to discard. The scraps of such cut and sew facilities are post-industrial cotton “waste” that have the capacity to be recycled.

G_Jacket

Old school throwback with a WRAD twist. This organic sweatshirt is part of our limited edition of handprinted items.

Ballgame

C-Neck M1

Our best selling item: GRAPHI-TEE®, the result of three years of R&D. An innovative and iconic layer which recycles up to 20gr of graphite otherwise destined to landfill. GRAPHI-TEE® is Best of the Best Product Design RedDot Award. Endorsed by Perpetua.

GRAPHI-TEE®

Hoodie W1

Can the most classic of items become a driver for circular economy and innovation? The unique tone of grey of this c-neck sweatshirt is obtained thanks to the recycling of 35gr of graphite powder otherwise destined to landfill. An innovation inspired by tradition. Endorsed by Perpetua.

WRÅD

Valued products

Similar brands

Related articles